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Hoodia - History and Quick Facts
History
Hoodia is a succulent plant marketed as a supplement for quick, natural weight loss. Its roots go back to the Kalahari desert where African tribesmen used it to suppress hunger on their long hunting treks.
Their use of the plant was first observed in the 1930s. Since then, it was extensively researched in the 1960s. However, despite the centuries-old use by the San Bushmen, it took until the 1990s to break down the scientific nuts and bolts of this miracle plant.
Also known as goa, or khoba, this cactus-like plant has about 15 different sub-species, the most well-known of which is gordonii, heralded as the latest weight loss fad.
Most medicinal uses are associated with appetite suppression, but it has also been used to help deal with cramps, indigestion, hypertension and to pump up energy levels.
Because the plant is limited to semi-desert areas and rare, only licensed growers are allowed to cultivate and export it. The limited availability resulted in fake market products, as well as high prices for the legitimate products.
Quick Facts
known as “Bushman's Hat”, and “Queen of Namib”
belongs to one of 13 species of plant family Apocynaceae
can grow to a height of one metre
has cactus-like shape, with pale flowers
contains P-57, ingredient thought to be responsible for suppressing appetite, among other things
is sold as a dietary supplement to the tune of at least $30 per product
is difficult to grow, requiring at least four years to mature
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Patenting
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